Our Mission
To inspire the next generation of children to live a healthy and active lifestyle
Our Values
- We believe in providing Excellent Experiences for all of our Customers
- We believe in only carrying Evidence Based Supplements
- We believe in having fun while we work
Our Promise
- We will never compromise on the quality of the Beta Kids ingredients
- Our Products will never contain GMO’s
- We will have our products tested by disinterested third parties before ever shipping them to your family
- Safety will always remain a priority when formulating our Products for your children
- Better Behaved children - just kidding, but we are serious about the other stuff (see I told you we try to have fun)
Our Difference
- Focus - We are laser focused on only 1 product - Beta Kids - The best Children’s Immune System Supplement in the World
- Science - A Product Built around Science - Not clever Marketing - Beta Kids was formulated as a result of scientific research that showed how Beta Glucan can help improve children’e Immune System
- Personal - Call Us - Text us - Email Us - We do everything here in our office right outside Atlanta, Georgia. We personally answer your emails, calls, texts and will even be the ones packing and shipping your Beta Kids order with extra love - No outsourcing call centers or warehouses for us
Our Formulator
A.J. Lanigan studied at the University of South Carolina, College of Pharmacy from 1971–1975 and has been researching various fields of immunology for the last 30 Years.
After several successful ventures in the medical space, he discovered “Nature’s Secret”, Beta-1, 3D Glucan.
At the time of its inception, Beta Glucan was way too expensive for the average person,
“When I began, only two companies were widely selling to consumers; they sold a 2.5mg capsule, in a 30-count bottle for $40.”
After teaming with key manufacturers, A.J. was able to develop a process that significantly improved the purity and cost effectiveness of Beta Glucan, making it exceedingly more affordable:
“I breached the market with The First US-Made Beta Glucan that served to provide a Safe, Effective, and Affordable Supplement.”
Since its emergence on the marketplace, A.J.’s Beta Glucan has been recognized in the medical literature as:
"The Only Relevant Immune Modulator"
-Journal of the American Nutraceutical Association
In the past 20 years, dozens of Universities and Teaching Hospitals have published the safety and effectiveness of A.J’s beta gluten:
- Harvard
- Cornell
- Tulane
- Mayo Clinic
- Memorial Sloan Kettering
Today, A.J. Lanigan has teamed with some of the most brilliant researchers of our time; helping to drive the publication of several medical journals, books, videos and educational lectures. His works are now used worldwide as the backbone for understanding the Immune System, as well as the Safety and Benefits of Beta Glucan.
A.J. started working on developing a Beta Glucan product specifically for children (now known as Beta Kids) in 2017 after clinical trials began to come out from major Universities showing that Beta Glucan had a significant impact on the immune system of children.